About Our Department and Team
Virgin Music Group (VMG) represents the vibrant, global community of independent artists and
labels. Our team bridges the gap between local creativity and global opportunity. With bases around
the world, we help elevate artist campaigns through expert strategy, cross-border collaboration, and
finely tuned market insights.

Our London-based Senior International Marketing team sits at the centre of this mission. We partner
with independent labels to shape and execute standout campaigns across multiple territories —
always staying true to the artist’s voice while unlocking international impact.

A Day in the Life of a Senior International Marketing Manager
Every day brings a fresh set of collaborations and creative challenges. You may be building a launch
strategy with a partner label in Latin America one moment and advising a European indie artist on
optimising their release in Asia the next. Your work will touch every corner of the globe, drawing on
cultural intelligence, commercial strategy, and a deep love of music.

You’ll act as a strategic consultant, trusted advisor, and operational partner. From kick-off to post-
release analysis, you’ll manage complex, multifaceted campaigns with clarity, empathy, and
innovation — always keeping our artists’ success at the heart of everything you do.

Your Impact in Role
You will play a critical role in ensuring our label partners’ music reaches the widest possible
international audience. By collaborating across departments, connecting dots between global
resources, and applying your knowledge of markets, media and platforms, you will help independent
artists grow their global footprint.

Your work will drive campaign performance, strengthen client relationships, and continuously
improve how we deliver international marketing excellence.

Key Responsibilities
• Lead the planning, execution and oversight of international marketing campaigns for artists
across our label network.
• Act as the initial point of contact for all international campaign-related queries from our
label partners.
• Liaise with Virgin Music Group teams globally to ensure consistent, effective campaign
execution across markets.
• Offer guidance and strategic input on self-managed campaigns run by distribution clients.
• Support business development teams and label managers with service pitches and
presentations for key accounts.
• Track and manage international campaign budgets, ensuring effective spend and return.
• Provide central commercial teams (digital and physical) with timely campaign information
and relevant marketing budget updates.
• Continuously monitor market trends, platform developments and media strategies to inform
campaign best practices.
• Facilitate cross-territory collaboration and knowledge-sharing between internal and
external stakeholders.
• Represent the voice of the label and artist within UMG, advocating for their creative and
strategic goals internationally.

Skills and Experience Required
• A strong understanding of the global music market — including media ecosystems, platform
dynamics, commercial structures and release strategies.
• Proven experience in one or more of the following areas: international marketing, domestic
marketing, label management, distribution, publishing, or senior-level freelance campaign
roles.
• Practical knowledge of how independent labels operate and the unique challenges they face.
• Familiarity with global distribution infrastructure and the opportunities it offers to artists
and labels.
• The ability to manage and adapt campaign strategies across a variety of genres and cultural
markets.
• Excellent interpersonal skills — able to communicate confidently, clearly and sensitively
with a wide range of stakeholders.
• A strategic mindset with the flexibility to support the evolving nature of the VMG business.
• Data fluency and the ability to quickly adopt new internal systems or tech platforms.
• A self-starter attitude with the ability to work independently and prioritise a fast-paced
workload.

Our Ideal Candidate
We’re looking for someone who is globally curious, solutions-focused and genuinely passionate
about the independent music space. You understand the power of storytelling in building artist
brands and have a deep respect for creative integrity.

You’ll also bring the following qualities and strengths:
• A natural relationship builder who can influence and collaborate at all levels.
• Enthusiastic and knowledgeable about client needs and the wider music ecosystem.
• Open to learning, evolving and sharing your knowledge with others.
• Comfortable navigating ambiguity and change in a dynamic environment.
• A team player with a collaborative, flexible approach and willingness to pitch in.
• Self-motivated, highly organised, and able to manage competing priorities with ease.
• Excellent written and verbal communicator — confident presenting ideas and strategies.

Bonus Tracks: Your Benefits
• Group Personal Pension Scheme (contributions between 3% and 9%)
• Private Medical Insurance
• 25 days of annual leave (plus public holidays)
• Holiday Purchase Scheme
• Interest-Free Season Ticket Loan
• Dental and Travel Insurance options
• Cycle to Work Scheme
• Salary Sacrifice Cars
• Subsidised Gym Membership
• Employee Discounts via Reward Gateway

About Universal Music Group (UMG)
At Universal Music Group, we believe in the power of music to inspire, unite and transform lives. As
the world leader in music-based entertainment, we support a global family of labels, artists, and
entrepreneurs who are shaping the future of sound.
From innovative tech to world-class marketing, our teams play a critical role in ensuring creativity
thrives. We’re equally committed to building an inclusive workplace where diverse voices are
celebrated and everyone can thrive — creatively, professionally, and personally.

Just So You Know…
The company presents this job description as a guide to the major areas and duties for which the
jobholder is accountable. However, the business operates in an environment that demands
change and the jobholder’s specific responsibilities and activities will vary and develop.

Therefore, the job description should be seen as indicative and not as a permanent, definitive,
and exhaustive statement.